Sunday, July 24, 2011

Walmart to Green the Food Deserts

From an article in Fast Company:

In certain parts of the U.S., you can't turn a corner without bumping into a farmer's market or grocery store. But there are plenty of spots in the country where consumers lack these options and are instead forced to shop at junk food-filled convenience stores. Walmart, that bastion of low-priced, imported goods, has a plan to bring fresh food to these so-called food deserts--and probably make a hefty amount of cash in the process.
Walmart announced this week that it will open up to 300 new locations over the next five years in food deserts across the country as part of an initiative spearheaded by Michelle Obama. These locations, along with the 218 stores in food deserts that Walmart has opened over the past four years, will serve 1.3 million people--many of whom have no other option for fresh produce and unprocessed foods other than Walmart. The company is, in other words, virtually guaranteed to be the biggest grocer in these locations (Walmart already makes up 25% of grocery sales nationwide). The competition is almost nonexistent.

Not sure what to think about this.

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